In the past 7 years, I’ve worked for 4 startups full time and helped them build successful brand identities and products.
Lead the brand development of company conference (The Human Insight Summit) for both 2019 and 2020 (virtual) and executed all the pre and post promotional materials. Partnered with the team on new brand refresh, built the icon library, website, social media, ADs, etc. Lead the brand design for company Podcast, Virtual events and Company kickoffs.
Working with both marketing and product team. Created the end-to-end experience of the marketing website (b2b), Kalobest award micro site and landing pages. Designed all the needed marketing materials and online advertisements. Leading the rebranding project. Redefined the visual principle of the company including colors, illustration style and photo style. Visual designer for enterprise customer experience. Customized products for big clients. Worked with product designers, front-end engineers and product managers on projects from conceptual phase to final design.
Lead the product direction, concept building and product design. Created the company's visual identity, design principle and creative direction.
Responsible for all creative projects including branding strategy, packaging, UI/UX, merchandising display, marketing materials, trade show and event display, presentation design and product/food photography. Translate marketing goals into creative strategies. Ensure that visual communication standard are met.
Worked with producers on TV production design including posters, presentations and event materials. Created illustrations to market TV shows.
Worked with multiple clients with their brand identity, graphic and website designs.
Participated in video editing, website design and graphic design.
Mandarin
English