Masters of Fine Arts, Graphic Design
Academy of Art University,
San Francisco, CA
Bachelor of Arts, Animation and Film Design
Shanghai Theatre Academy,
San Francisco, CAShanghai Theatre Academy,
User Experience Design
Red Dot Award 2014, Best of the Best
Works selected for the 2012 and 2013 Spring shows at the Academy of Art University
Honored as Shanghai's outstanding graduate of higher education. 2010
The Third National Advertising Art Design Competition for College Students, China. Third Prize. 2009
Academic Scholarship of Shanghai Theatre Academy. 2006-2009
Visual Designer, Kalo
June 2017 ─ Present
Working with both marketing and product team. Created the end-to-end experience of the marketing website (b2b), Kalobest award micro site and landing pages. Designed all the needed marketing materials and online advertisements. Leading the rebranding project. Redefined the visual principle of the company including colors, illustration style and photo style. Visual designer for enterprise customer experience. Customized products for big clients. Worked with product designers, front-end engineers and product managers on projects from conceptual phase to final design.
Product Designer | Visual Designer, Viable Enterprise (Journey.com)
May 2016 ─ June 2017
Lead the product direction, concept building and product design. Created the company's visual identity, design principle and creative direction.
Creative Director | Visual Designer, Rip van Wafels
Sep 2014 ─ May 2016
Responsible for all creative projects including branding strategy, packaging, UI/UX, merchandising display, marketing materials, trade show and event display, presentation design and product/food photography. Translate marketing goals into creative strategies. Ensure that visual communication standard are met.
Freelance Visual Designer and Illustrator, Shanghai Media Group
Jan 2013 ─ Sep 2014
Worked with producers on TV production design including posters, presentations and event materials. Created illustrations to market TV shows.
Freelancer Visual Designer
Aug 2011 ─ May 2013
Worked with multiple clients with their brand identity, graphic and website designs.
Multimedia Designer, Shanghai Xinhua Media Co. Ltd, Shanghai News Online
Sep 2009 ─ Dec 2009
Participated in video editing, website design and graphic design.